TruFlo Creative
Helping blue-collar businesses get found
Digital marketing for the contractors, trades, and service companies that keep our towns running.
About us · Lincoln, Nebraska
Built in Lincoln. Built for the long run.
TruFlo Holdings is a locally founded holding company. We start, run, and grow businesses that serve real people in our community, and we plan every one of them to still be here years from now.
We don't chase quick exits or trends. We build companies with solid systems, keep the profits working, and grow at a pace that protects the customers and the team.
Local founders
Started here. Staying here.
TruFlo Holdings was founded by people who live, work, and do business in Lincoln. That shapes every decision we make.
When the owners are local, the business answers to neighbors, not just a spreadsheet. We see our customers at the store, at games, and around town. That keeps us honest, and it keeps the work personal.
It also means the value we build stays close to home. The jobs, the partnerships, and the money we reinvest go back into the same community that helped us get started.
Long-term growth
We measure growth in decades, not quarters.
How we grow
Patient growth, on purpose.
Growing fast is easy to promise. Growing in a way that lasts takes discipline. These are the habits behind every TruFlo company.
Build the system before the scale
We put the processes, tools, and accountability in place first. When growth comes, the business can handle it without dropping the ball on customers.
Reinvest before we expand
Profits go back into making each company better: its people, its service, and its tools. We expand when a business is ready, not just because it's possible.
Start new companies where there's a real need
Each TruFlo company exists because customers needed it. We add new ones when we see a gap we can fill well, and we give each one the time it needs to stand on its own.
Keep relationships for years
Our best work comes from customers, partners, and team members who stick around. We would rather earn a long relationship than win a single sale.
Community
Community is the strategy.
A strong local community is good for everyone in it, including us. Each of our companies plays a part in helping local businesses and neighbors thrive.
TruFlo Creative
Miller Mailing
Putting local businesses in local mailboxes
Direct mail that connects businesses with the neighbors right around them.
TruFlo Logistics
Shipping for local businesses and retail customers
Shipping and logistics for local sellers and everyday retail customers, so a package can reach anyone, anywhere.
Vertically Integrated
Bringing local builders together
A curated community for entrepreneurs, creatives, professionals, and community leaders in Lincoln and Omaha. joinvertically.com
Investing in local businesses and real estate
An investment company that puts capital into businesses and properties right here, so more of our community's growth is owned locally.